NISSAN BECOMES OFFICIAL GLOBAL PARTNER TO ICC WORLD CRICKET

NISSAN BECOMES OFFICIAL GLOBAL PARTNER TO ICC WORLD CRICKET

The  agreement,  which  runs  through  2023,  confirms  Nissan  as  a  global  sponsor  of cricket's international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy  and  ICC  World  Twenty20,  as  well  as  Under  19  and  Women's  Cricket  and qualifying events.

The  ICC  partnership  is  a  significant  expansion  of  Nissan's  ongoing  international  sports sponsorship  strat egy.  It  allows  the  Japanese  carmaker  to  bring  its  innovative  and  fan-focused approach to sport to millions of cricket-lovers around the world.

“Innovation  that  excites  is  what  Nissan  does.”  said  Roel  de  Vries,  corporate  vice president, and global head of marketing and brand strategy for Nissan. “As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with  the  global  Trophy  Tour,  the  International Flag  Bearer  Program  and  new  live  event experiences.”

“We're excited to be part of the global cricketing family and to be involved in some of the world's most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.” As a global partner, Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events.

Commenting on the agreement, David Richardson, chief executive, International Cricket Council, said: "The ICC is delighted to welcome Nissan on board as a Global Partner and we  look  forward  to  working  together  for  the  next  eight  years  to  deliver  a  strong partnership at all ICC global events. “Nissan is one of the world’s leading motor companies and boasts a strong international presence in both new and established markets. Nissan’s values are closely aligned to those of the ICC, to be innovative, with a strong focus on delivering exciting and unique experiences for our fans and stakeholders.
“We are delighted to welcome such a strong brand to our growing commercial portfolio
and we would like to thank Nissan for their support.”

The  ICC partnership is another  example of Nissan’s dedication to global sport, which includes the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games, the Olympic  Teams  of  Great  Britain,  Mexico  and  Brazil,  the  National  Collegiate  Athletics Association, the Heisman Trophy, City Football Group and GT-R ambassador Usain Bolt.

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